McBeath Real Estate was originally established in 1964 as an independent agency. Each year we discreetly go about our business without all the unnecessary hype.
We’re straight shooters and prefer to focus simply on our clients property, not our agents by plastering agent photos everywhere.
Apart from our agents being all mature, discreet and professional without the typical agent hype.
Most home sellers prefer our discreet service not attracting nosy neighbors, which are never actual buyers. The for sale sign is just there for the agency to advertise their brand. It is the number 1 form of advertising their brand. That’s why they do it, no other reason.
Ever seen an agent with 10, 20 or even more properties for sale at once? There is no way they can service them all properly. So they will often delegate them to a junior sales person. Not great for results and it’s not what you hired them to do. You hired their experience, not a junior. We never take on more than we can handle ourselves and never delegate.
What sets apart our property management service form 99% of all others, is that 1) we have mature property managers that are reliable and able to gain more respect from tenants providing a more cohesive relationship. And 2) they all own their own investment properties so they know what to look for.
For homeowners wishing for some discretion, we sell property with No For Sales Signs which means No Nosy Neighbours.
Our database of buyers has over 2 million contacts. Even though we are not a well know franchise brand, since 1964 we have collected a huge database.
Most likely, we have buyer just right for your property in our database right now.
We know the do’s and don’t s of selling property that enable us to achieve the highest possible sales price.
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The age of mass marketing properties is quickly approaching an end. Highly targeted marketing is now essential. We know how and where to find your buyers.
Below are some case studies on how we have helped customers in different ways to sell their property.
A Brisbane couple came to us after having tried a well known agency.
At first they we skeptical as they could not find anything about us on the web. Of course we explained, that was intentional and in fact was most likely the reason why their property had not sold.
You see they engaged an agent that told them what they wanted to hear just to get their listing.
By the time this agents time was up, the property was stale and buyers had lost interest.
Worse, they had spent nearly $10,000 on marketing that in essence did nothing other than promote the agent and agencies brand.
This is a classic scenario where agencies tell you “you can’t sell a secret” type of rubbish statement. That’s all very well, but they’re not the ones just wasted nearly $10,000 out their pocket.
Fortunately all was not lost as we could still help. We evaluated their property and what market it would most suit. Then we commenced our own property marketing and within 2 weeks, that’s right 2 weeks, we sold for well over market value.
Most agencies will tell you to spend money doing up your property prior to selling it.
Well it depends on whom your target market is.
We sold a “return serviceman’s home” as is, with not a lick of paint.
Our client was told by numerous agents you must get some landscaping done, repaint inside and out, attend to a minor roof repair and so. Oh and yes, pay for advertising on top.
Bollocks we said!
It’s about knowing the market and who the likely buyers are. And we sold this property for 20% more than what other agents had said it would fetch.
And without the owner spending one cent.
People search for features but buy on emotion. They enter their features preferences, then narrow down by price. Then when it comes to buying they buy on how it feels, how it looks, if my friends will be envious, or will it be a better investment that 100 other properties etc.
These are all not quantifiable. In other words, X cannot always equals Y. It depends who’s viewing it and what it means to them and ALSO what else they are comparing it to.
As an agent we estimate value but we can’t create that market value. Agents try to make it as an attractive option as possible. One of the skills of an agent is being able to tap into their emotions in persuading them to buy your property compared to maybe 100 other properties.
The sales price we got was amazing. We had more buyers wanting our property than I thought possible. Just amazing results. No complaints at all.
We saved heaps on what we would have paid with other agencies and got the price we wanted. Great work Mcbeath team.
I was told I needed to sell via auction to get the best price. Not so. We got a great price and in less than 3 weeks. Wow, very impressed.
I own 11 investment properties and have sold 4 with Mcbeath as they always get the very best prices with the least amount cost to me.
I must say i was very happy when we sold without having a large sign outside our house. And the whole process was fabulous.
We had tried 3 other agents. The other agents were all typical hype. But McBeath did their job with no fuss and achieved a fantastic price.