A Brisbane couple came to us after having tried a well known agency.

At first they we skeptical as they could not find anything about us on the web. Of course we explained, that was intentional and in fact was most likely the reason why their property had not sold.

You see they engaged an agent that told them what they wanted to hear just to get their listing.

By the time this agents time was up, the property was stale and buyers had lost interest.

Worse, they had spent nearly $10,000 on marketing that in essence did nothing other than promote the agent and agencies brand.

This is a classic scenario where agencies tell you “you can’t sell a secret” type of rubbish statement. That’s all very well, but they’re not the ones just wasted nearly $10,000 out their pocket.

Fortunately all was not lost as we could still help. We evaluated their property and what market it would most suit. Then we commenced our own property marketing and within 2 weeks, that’s right 2 weeks, we sold for well over market value.

Most agencies will tell you to spend money doing up your property prior to selling it.

Well it depends on whom your target market is.

We sold a “return serviceman’s home” as is, with not a lick of paint.

Our client was told by numerous agents you must get some landscaping done, repaint inside and out, attend to a minor roof repair and so. Oh and yes, pay for advertising on top.

Bollocks we said!

It’s about knowing the market and who the likely buyers are. And we sold this property for 20% more than what other agents had said it would fetch.

And without the owner spending one cent.

A popular response you will hear from agents is that you will only achieve the best price via an auction process.

A client of ours also expressed this same concern of not being able to achieve the best price without an auction. They put their trust in our process and here’s what happened.

We had two potential buyers that were interested in their property. Neither of them new each other, nor could see or speak with each other. But each of them new there was another buyer who wanted their property.

Often with auctions these days, many are passed in as buyers are more shrewd. So the pressure cooker environment is not always effective as many buyers wait and make an offer after it is passed in giving them a buying edge.

However, whenever you have two buyers that cannot see or know how much the other buy wants that same property, you generate a fear of loss every time. Even with only one buyer this effect works well. No longer can the buyer see other buyers at an auction NOT bid. We of course fuel the sense of urgency and fear of loss.

And it’s their own imagination that does the rest.

And that is exactly what occurred and we achieved a record sales price. Without hoards of people swarming through their property like you would on a weekly basis with pre-auction open homes.