McBeath Real Estate
Integrity before profit
McBeath Real Estate sell thousands of properties each year through strategic partnership alliances. Originally established in 1964 as an independent agency, each year we discreetly go about our business without all the unnecessary hype.
We’re straight shooters and prefer to focus simply on our clients property, not our agents by plastering agent photos everywhere.
Our agents are all mature, discreet and professional without the typical agent hype. PLUS.
The most highly visible agents, that you see everywhere, will have 15, 20 or even more properties for sale all at once.
There is no way they can service them all with a sellers best interest at heart. So they will often delegate them to a junior sales person or worse a trainee. I am sure that is not what you hired them for. Because selling the property requires advanced sales and listening skills. You hired their experience, not a junior.
We never take on too many properties. Guaranteed.
People think selling property is all about the agent or brand. It’s not. It’s about execution of the marketing process.
We’ve been selling property since 1964 and our database is HUGE! And consequently, we sell most properties discreetly offline to our database of buyers without advertising online anywhere.
However, we don’t just email our database and wait for them to call us. We are proactive. We segment our buyers based on your property then engage our large team to call and sell your property to our buyers one by one. Why? Because that gets better results than just emailing. And you need a large team of callers to be able to reach all our buyers. It’s all about execution.
When we do find a buyer from our database that meets your price expectations, we would then require a real estate agreement signed by you which enables us to legally complete the transaction and collect our commission.
Most home owners don’t know, that a lot of property get’s sold privately. In other words, off-market without a for sale sign even going up let alone a full blown advertising campaign.
We’ve been selling property this way for decades. That’s not to say we don’t use advertising online, we do. But only if we can’t sell to our database first and invariably its through our channel partner networks.
First step is to get in touch with us so we can chat about your property. Hopefully after our discussion, you are happy to proceed and give us the go ahead, we start.
We then select buyers that match your property type and features. After sending off an email, we then call each and everyone of our buyers one by one that match your property.
Generally within a week we will know if we have a buyer for your property. At which point we will formalise the process with the appropriate documentation.
Our database of buyers has over 2 million contacts. Even though we are not a well know franchise brand, since 1964 we have collected a huge database.
Most likely, we have buyer just right for your property in our database right now.
We know the do’s and don’t s of selling property that enable us to achieve the highest possible sales price.
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Below are some case studies on how we have helped customers in different ways to sell their property.
A Brisbane couple came to us after having tried a well known agency.
At first they we skeptical as they could not find anything about us on the web. Of course we explained, that was intentional and in fact was most likely the reason why their property had not sold.
You see they engaged an agent that told them what they wanted to hear just to get their listing.
By the time this agents time was up, the property was stale and buyers had lost interest.
Worse, they had spent nearly $10,000 on marketing that in essence did nothing other than promote the agent and agencies brand.
This is a classic scenario where agencies tell you “you can’t sell a secret” type of rubbish statement. That’s all very well, but they’re not the ones just wasted nearly $10,000 out their pocket.
Fortunately all was not lost as we could still help. We evaluated their property and what market it would most suit. Then we commenced our own property marketing and within 2 weeks, that’s right 2 weeks, we sold for well over market value.
Most agencies will tell you to spend money doing up your property prior to selling it.
Well it depends on whom your target market is.
We sold a “return serviceman’s home” as is, with not a lick of paint.
Our client was told by numerous agents you must get some landscaping done, repaint inside and out, attend to a minor roof repair and so. Oh and yes, pay for advertising on top.
Bollocks we said!
It’s about knowing the market and who the likely buyers are. And we sold this property for 20% more than what other agents had said it would fetch.
And without the owner spending one cent.
People search for features but buy on emotion. They enter their features preferences, then narrow down by price. Then when it comes to buying they buy on how it feels, how it looks, if my friends will be envious, or will it be a better investment that 100 other properties etc.
These are all not quantifiable. In other words, X cannot always equals Y. It depends who’s viewing it and what it means to them and ALSO what else they are comparing it to.
As an agent we estimate value but we can’t create that market value. Agents try to make it as an attractive option as possible. One of the skills of an agent is being able to tap into their emotions in persuading them to buy your property compared to maybe 100 other properties.
The sales price we got was amazing. We had more buyers wanting our property than I thought possible. Just amazing results. No complaints at all.
We saved heaps on what we would have paid with other agencies and got the price we wanted. Great work Mcbeath team.
I was told I needed to sell via auction to get the best price. Not so. We got a great price and in less than 3 weeks. Wow, very impressed.
I own 11 investment properties and have sold 4 with Mcbeath as they always get the very best prices with the least amount cost to me.
I must say i was very happy when we sold without having a large sign outside our house. And the whole process was fabulous.
We had tried 3 other agents. The other agents were all typical hype. But McBeath did their job with no fuss and achieved a fantastic price.
Our buyers won’t wait – so don’t miss out!